Answering a growing demand within the Shiba Inu community, HypeIt launched its new NFT marketplace earlier this month, a feature that blends social posting with on-chain trading to allow collectors to exchange cultural artifacts like The Shib magazine covers directly within a single social feed.
In Brief
The HypeIt NFT marketplace fundamentally reconfigures the process of discovering and valuing digital collectibles. Instead of isolating assets in a traditional gallery format, the platform treats each NFT listing as a post within its main social feed. When a collector lists an item for sale, it becomes a living piece of content that other users can like, comment on, share and purchase.
“Hype is a place for creators,” said the HypeIt team. “Posts and NFTs are openly tradable by anyone. Every like and purchase increases the value of the content. Posting is free, and soon we will have communities and some very engaging features coming up. It will be a very engaging Web3 social platform that enables everyone to earn directly from their work.”
This “social discovery” model creates a system where community engagement serves as a primary driver of visibility. An NFT that sparks conversation or resonates culturally is organically pushed to the forefront, gaining exposure without the need for external promotion. All transactions are recorded on the blockchain, ensuring a transparent and verifiable history of ownership and sales.
“The core idea was simple,” the team continued. “If you have good followership, you will have a lot of likes and purchases, so the content value will skyrocket. Buying content early can be a good investment for others. The Hype NFT marketplace is like a normal marketplace but in feed format.”
A core function of the HypeIt marketplace is its direct integration with multiple Shiba Inu ecosystem tokens, providing each with a clear and essential role.
Bone Shibaswap (BONE) serves a dual purpose as the platform’s primary utility token. As the gas fee token for the Shibarium network, it is required for paying the transaction fees associated with all on-chain actions, from listing an NFT to finalizing a purchase.
The lower fee structure of Shibarium is a key feature designed to make these interactions accessible. In addition to its role as gas, BONE also functions as a principal currency for buying and selling assets.
Alongside BONE, other ecosystem tokens are also supported as direct payment options. This includes the ecosystem’s foundational token, Shiba Inu (SHIB), and the reward token, Shiba Inu Treat (TREAT).
TREAT was integrated in October to allow users to purchase ownership of “Hypes,” or content posts. This multi-token support extends to other community assets, including BAD, OSCAR, and MANYU, creating a broad, functional economy and providing tangible use cases for the tokens within a community-driven application.
While Hype.it is positioned as the cultural hub for Shibarium, it is architected as a multi-chain decentralized application, or dApp. This means it operates across multiple blockchains simultaneously to leverage the unique strengths of each.
Its primary integration is with Shibarium, which serves as its low-cost, high-speed foundation for the majority of community transactions. In addition, Hype.it supports Ethereum to connect with its vast liquidity and established user base, and Base to tap into its growing ecosystem. This multi-chain strategy allows the platform to serve the core Shiba Inu community while also building bridges to the broader Web3 world.
The addition of NFT trading on HypeIt extends the platform’s original idea of a social feed into a persistent, measurable on-chain identity. A user’s profile is no longer a static page of posts but a living record of creation, engagement, and ownership. Each action leaves a verifiable mark on the blockchain, forming a transparent portrait of participation and value.
This evolution reflects a broader movement in Web3 toward unifying social presence and digital property. HypeIt’s design makes this connection visible: posts, trades, and collectibles coexist in one feed, each contributing to a user’s reputation and footprint. Built on Shibarium, the platform offers a working model of a social layer on-chain, a network where community, commerce, and identity merge into a single digital fabric.
The launch of a socially-driven marketplace on Shibarium marks a key phase in the maturation of the Shiba Inu ecosystem. It provides the infrastructure necessary for community-generated culture to become a tradable asset class with its own distinct economy. By building a tool where creators and collectors can interact without relying on external, centralized platforms, HypeIt serves as a working model of community-owned infrastructure.
The experiment HypeIt is running on Shibarium is a look into the future of on-chain communities. It shifts the focus away from pure speculation and toward creating sustainable, functional economies around digital identity and culture, posing a fundamental question: how far can a community go when it owns the tools to define its own value?
